4-hour fuel is tested and hand mixed in Bend Oregon. If you are ever in the area come say hi!
4-hour HQ
61445 Barleycorn lane

The Fuel that helped us get 5th at Adventure Race World Championships, and so much more!

Somewhere between setting up our tents as the sun set and convincing a kid that yes, this climb really does end, it hit us again:
These are big days.
We’re here in New Zealand setting for The Magnificent a 6‑day expedition race that winds through rugged terrain, wild water, and the kind of places that make you stop mid‑step just to take it all in. Setting a race like this means long hours, and full commitment from morning until evening.
And for us, it also means kids in tow.
Our boys have been right there with us — hiking steep trails, scrambling over rocks, waiting patiently while we triple check our CP placement, write notes down, and reminding us that adventure doesn’t pause just because life is busy.
Some days are magical. Some days are… a lot.
When you’re deep into the day, far from the car, and everyone’s energy starts to dip, there isn’t much room for mistakes. Hunger shows up fast, and when it does, everything feels harder.
That’s why one of the quiet heroes of these New Zealand adventures has been 4HourFuel.
We didn’t bring it as a backup plan.
It is the plan.
Every adventure has followed a familiar rhythm:
Our mornings start with a big breakfast of oatmeal (which they may or may not eat all of ) followed shortly by Endurance Superfood Smoothies which we bust out just as we start our mission, because of course they are hungry with in the first 5 minutes of hiking! Before we set of we fill one up, because we know no matter how much they have just eaten, they will always say "I'm hungry" as soon as they start moving forward.
Out on course, bottles get filled with 4HourFuel and are sipped steadily as we move. Berry and Horchata have become the kids’ favorite, which, if you have kids, you know is no small thing.
And when the hours stack up and we’re committed for the long haul, the expedition mash comes out. It's real, sustaining fuel that keeps everyone moving forward. The bacon mash is the current winner and has made us play bite for bite as soon as it gets made.
It's nothing flashy, but it's good wholesome fuel that we know keeps you going no matter how old you are or how many kms you have in front of you. It's tested, yummy calorie dense fuel that works again.. and again and again.
One of the biggest lessons these trips keep reinforcing is how powerful consistency is.
A few sips here. A bite there. There is absolutely no waiting until someone is suddenly starving, if it gets to that point, we know we have not been on our fueling game plan and need to stop and take in some good focused bites.
The steady approach of fueling every 20 or 30 minutes has made a noticeable difference:
When fuel stays steady, the adventure stays fun.

Setting a race like The Magnificent isn’t a highlight reel. It’s real work, done in real conditions, often far from easy resupply.
What we appreciate most about 4HourFuel on days like these is how well it fits into actual expedition life:
It packs easily, its light weight, it mixes fast, it’s gentle on the gut and it’s affordable enough that we don’t ration it — we use it all day, every day.
All of this makes this our all time favorite fuel for both endurance racing and "adventure parenting".
These long New Zealand mission days have reminded us that endurance isn’t just something you train for.
It’s a skill you live and bring into all aspects of your life.
It’s teaching kids how to pace themselves, how to listen to their bodies, how to fuel before they’re empty, and how to keep moving through big days with curiosity and grit.
As we continue setting lines and building what will become six unforgettable days of racing at The Magnificent, we’re grateful for the small systems that support the whole experience.
4HourFuel has been one of those constants — quietly keeping us all going (and much happier!) one small sip at a time.

We debated long and hard about keeping this secret for ourselves as athletes, but the only thing that is more rewarding than being on the podium at an ultra-distance event, is helping others get to their personal podium! Over the past three years, we've had such success with this formula and fueling paradigm. It has been an integral part of the team's success at our wins of the Patagonian Expedition Race, Expedition Canada, Everglades Challenge, WA360 paddle race, and Chesley's Solo 24 national title. The longer the race (or stage), and the higher output we want/need to maintain - the more crucial it has become.
Energy uptake is key for a great performance in sport over 3 hours. After 15 years with long distance endurance sport I have gotten tired of food during races. But energy that you can drink is easy to consume and get you going.
I always divide my food in 3 groups: high density energy, motivational stuff and funfood. This 4-hour Fuel counts as all 3 at the same time.
24-hour races are all about efficiency if you want to be competitive. In the 2021 USARA nationals, we used 4-hour fuel as 90% of our calories. We never got sick of it and felt powerful on every stage. My team's race plan now includes 4-hour Fuel!
My name is Mateo and I am an ultra endurance bike pack racer based in Bend, Oregon. I have been using your product now for a few months and cannot praise it enough. With the rigors of training, travel and racing, your product is honestly the best supplemental calories in a mixable form that I have ever found.
Daniel Staudigel
fuel designer
Team Bend Racing's Daniel Staudigel developed the initial iteration of 4-Hour Fuel after after his spectacular bonk was filmed for all to see in Amazon's "World's Toughest Race: Eco Challenge Fiji". He needed a more efficient and easy tasting fueling solution for his expedition racing. Since that inception, Team Bend Racing has used the 4-hour fuel across the globe on their way to podium placements in expedition races, 24 hour solo mountain bike events, FKTs, and ultra distance paddling races. Now it is your turn to try it.
How to mix:
Front Country Option (at home) - fill your bottle of choice 2/3 with water (we use a standard 16 or 20 oz bike bottle). Pour that water into a blender, toss in the entire powder packet and blend. Dump into your bottle, and top it off with water. Shake. Go get after it.
For long races that are not super hot, we pre-mix most bottles this way, and leave them in TA bins for up to 60ish hours and have had no problems.
Backcountry mixing (In the TA) - Fill bottle half full with water, then add half the powder and shake like crazy. Add a bit more water and the rest of the powder and shake again. Top off with water and shake as you leave the TA on the way to greatness.
Mixing notes:
It is fine to mix the 4-hr fuel at less than full strength (we recommend at least 1/2 the pack, and then - Congrats, you just made 2-hour tea!), but if you are mixing just 1/4 serving in a bottle (200 cal) - well there are heaps of products out there that do that same thing and will likely taste better at that dilution. We've mixed this formula at all strengths from 2-6 hours in a single bottle and consensus is that the 4-hour strength is the best taste/nutrition/weight ratio for us. Remember, this is high density caloric fuel! That bottle is supposed to last you for 4 HOURS. So it is not your primary hydration source. Carry a separate bottle or bladder with good old straight water. Yum.
Product Concept - we are firm believers in simplicity and science, and yet our experience in expedition racing has often put us into physical and emotional places that are very under-researched. There is plenty out there on how to fuel for a marathon, or a Ironman....but what about when you have to carry all your food?!? No aid stations. Unfathomable distance. And then we add sleep deprivation which just makes everything (fueling included) so much harder.
For our team - this product solves many problems. It eliminates choice. Having a singular primary and palatable fuel source takes the "choice" aspect away from where we get our calories. We know we are getting a "race proven" mix of easy to digest complex carbs, plant based protein, extra BCAAs, electrolytes, and natural fruit sugars.Liquid food is much easier to digest in many race situations, allowing for endurance racers to maintain a competitive output. Bike bottles are convenient and fast to drink from, making it easy to stay fueled on the legs (bike and paddle) that generally have athletes having to choose between slowing down to eat or digging a deep caloric hole as they try to maintain speed and efficiency.
Have questions? Of course you do. Fire away. You can email us at bendracingor@gmail.com or reach out to Jason Magness or Daniel Staudigel or Bend Racing on FB and we are happy to talk. If you wanna tag us in your adventures - we might as well start using #4hourfuel. Thanks so so much everyone.
4-hour fuel is tested and hand mixed in Bend Oregon. If you are ever in the area come say hi!